Franchise: The Golden Arches in Black America. Marcia Chatelain
Franchise-The-Golden.pdf
ISBN: 9781631493942 | 336 pages | 9 Mb
- Franchise: The Golden Arches in Black America
- Marcia Chatelain
- Page: 336
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781631493942
- Publisher: Liveright Publishing Corporation
Free textbook downloads online Franchise: The Golden Arches in Black America
From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King’s assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.
Franchise: The Golden Arches in Black America (Hardcover
Description. From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black
Franchise: The Golden Arches in Black America | Five Books
“The story of how black entrepreneurs used the predominance of fast food in their communities as an economic development opportunity is brought to light by
The Meaning of McDonald's [®] - Intellectual Property
Marcia Chatelain, Franchise: The Golden Arches in Black America (2020). Laura A. Heymann. In 1984, the McDonald's Corporation obtained a
Franchise: The Golden Arches in Black America — Midtown
In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and
The Official Website of Dr. Marcia Chatelain
Franchise: The Golden Arches in Black America is available in paperback with a new, updated preface on January 19, 2021! · “[A] smart and capacious history. . . .
Franchise: The Golden Arches in America - YouTube
Indeed, fast food became one of our country's greatest generators of African American wealth. But its
Franchise: The Golden Arches in Black America - The City
“Franchise: The Golden Arches in Black America” Dr. Marcia Chatelain, Georgetown University. Flyer. You are invited to a Zoom Event.
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